CART
In the News
- How to Shop Using a Video Shopping Site
- By Jennifer Haley
- “Founder of Joyus Sukhinder Singh Cassidy explains the company's video shopping product to Emily Chang on Bloomberg Television's "Bloomberg West."”
- Share Posted on May 08, 2013
- Measuring Online ROI: Brands Turn to Video as Consumer Yardstick
- By Rachel Strugatz
- “Not only does video work as a way to drive direct sales, but we now think we have a good ability to predict commerce.”
- Share Posted on May 08, 2013
- Measuring Online ROI: Brands Turn to Video as Consumer Yardstick
- By Rachel Strugatz
- “Not only does video work as a way to drive direct sales, but we now think we have a good ability to predict commerce.”
- Share Posted on May 08, 2013
- Focusing on ROI for Online Retail, Video Shopping Startup Joyus Gathers $11.5M 2nd Round
- By Melissa Walker
- “Aside from the funding news, Joyus indicated the adequacy of their approach in study that shows that fashion, lifestyle and beauty brands can precisely monetize video through direct approach product sales.”
- Share Posted on May 08, 2013
- Video Shopping Startup Joyus Raises $11.5M in Second Round, Focuses on ROI of Online Retail
- “"The data on video shopping needs to be aimed at a return on the investment rather than on just brand recognition," she said. "We think by providing an informative and entertaining experience, where you can make purchases right away, consumers buy and that this is the direction online commerce is moving."”
- Share Posted on May 08, 2013
- Joyus Raises $11.5M in Second Funding
- “Led by Sukhinder Singh Cassidy, Joyus provides a platform that is designed to help shoppers discover goods via short-form videos.”
- Share Posted on May 07, 2013
- Joyus Raises $11.5M in Series B Funding
- By Rachel Strugatz
- “Billed as the fashion industry's first premium video e-tailer for direct response videos, Joyus today will reveal that it has raised an additional $11.5 million in Series B funding led by Interwest Partners and Time Warner Investments.”
- Share Posted on May 06, 2013
- Memo Pad: More Money
- By Rachel Strugatz
- “Each view on Joyus -- whether a brand is fashion, beauty or lifestyle -- generates between 47 and 93 cents in revenue. This translates to every thousand views of video on on Joyus resulting in $470 to $930 in direct sales revenue for the featured products in the video, according to the study.”
- Share Posted on May 06, 2013
- Is Video The Key to More Online Sales?
- By Elva Ramirez
- “Online shoppers are more likely to click and buy products displayed in custom videos over banner ads, according to Joyus founder and chairman Sukhinder Singh Cassidy. She joins digits.”
- Share Posted on May 06, 2013
- Joyus reportedly raises $11.5M in funding
- By Steven Loeb
- “So how does having an accompanying video help sell merchandise? Those who watch videos on the site buy 4.9 times more than those who don't, and the site converts sales at 5.15 times the rate of those who only browse the site.”
- Share Posted on May 06, 2013
