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Luma is a revolutionary hair straightening tool that will change your hair styling routine forever! Instead of ironing your hair you simply brush it straight! Its easy, fast and safe for all hair types. Using Luma will dramatically lower your styling time - it is about 10 times faster than ordinary flat irons. This is truly a game changer for woman all over the world.

  • Top-quality, premium, durable materials
  • Hot ceramic surface is surrounded by spring-backed, plastic heat-insulated bristles that contour to head, protect scalp and safety heat hair as brush glides from root to end
  • Constant heat of 365 degrees F during use
  • Takes 60 seconds to heat up
How to use:
1. Use on dry and brushed hair.
2. Be sure you are getting your hair into the inner part of the brush head area- (the turquoise ceramic part)
3. Brush hair slowly away from your scalp in a pulling motion, while the section of hair is being held by your other hand.
4. The Luma is pre-set to automatically heat up to the safest temperature recommended for hair straightening. When the indicator light turns green the brush is ready to use.
Expert Tips
Use the brush on dry hair and simply brush in a pulling motion away from your head. Make sure the hair gets in the bristles section (the turquoise part) of the brush head, as this is what heats up and will straighten the hair.
Shipping and Returns
  • Estimated delivery: 7-12 calendar days
  • Members receive Free Standard US Ground Shipping on orders $50 and over. Standard shipping charges apply for non-members.
  • Joyus ships to all 50 U.S states. We do not ship to P.O. Boxes, American Samoa, Guam, The Federated States of Micronesia, The Marshall Islands, Northern Mariana Islands, Palau, or The Virgin Islands.
  • Return shipping is always on us. Return within the first 30 days, and you'll receive your refund in its original form of payment. Return after 30 days, and you'll receive Joyus Dollars to spend on any future purchase.
  • Please note that shipping charges associated with your Joyus purchase are not refundable.
Questions & Answers
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