In the news

  • How to Shop Using a Video Shopping Site
  • By Jennifer Haley
  • “Founder of Joyus Sukhinder Singh Cassidy explains the company's video shopping product to Emily Chang on Bloomberg Television's "Bloomberg West."”
  • Share Posted on May 08, 2013
  • Joyus Raises $11.5M in Series B Funding
  • By Rachel Strugatz
  • “Billed as the fashion industry's first premium video e-tailer for direct response videos, Joyus today will reveal that it has raised an additional $11.5 million in Series B funding led by Interwest Partners and Time Warner Investments.”
  • Share Posted on May 06, 2013
  • Memo Pad: More Money
  • By Rachel Strugatz
  • “Each view on Joyus -- whether a brand is fashion, beauty or lifestyle -- generates between 47 and 93 cents in revenue. This translates to every thousand views of video on on Joyus resulting in $470 to $930 in direct sales revenue for the featured products in the video, according to the study.”
  • Share Posted on May 06, 2013
  • Is Video The Key to More Online Sales?
  • By Elva Ramirez
  • “Online shoppers are more likely to click and buy products displayed in custom videos over banner ads, according to Joyus founder and chairman Sukhinder Singh Cassidy. She joins digits.”
  • Share Posted on May 06, 2013
  • Joyus reportedly raises $11.5M in funding
  • By Steven Loeb
  • “So how does having an accompanying video help sell merchandise? Those who watch videos on the site buy 4.9 times more than those who don't, and the site converts sales at 5.15 times the rate of those who only browse the site.”
  • Share Posted on May 06, 2013
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